Interesting, but is lacking a number scale for both HP and torque, which I find curious.
Quote from the Revzilla article."First and foremost, they want to focus on getting existing Gold Wing customers onto this machine. Second, they want capture returning Gold Wing customers, folks who may have owned a Wing at one point but who now ride something different. And lastly, they want to attract a new, younger audience to the touring market by pulling them off of their current machines and getting them onto a Gold Wing. I think that final segment is still going to be their biggest challenge."
Everyone in the MC industry is facing the same issues. BMWMOA has struggled for years with a decreasing membership and their strategy of retain, re-capture and recruit new members hasn't shown any measurable increase in membership, though it seems to have stopped membership decreases. In a February, 1996 column in Cycle World, Peter Egan titled "The Same Guy", recounted a conversation with a MC rep who reviewed new bike sales from the 60's to then. He commented that buyers of new bikes over a 30 year period were the same people, just getting older.
The recreational sailing industry is facing that problem as well. The younger generation doesn't want to spend the time to learn how to sail. The costs are high and the lack of speed is a detriment. Compared to getting a PWC, going to the lake for a couple of hours fun and then parking it back in your garage, sailing is just too much effort.
This trend is also a problem for membership organizations as well. The Moose, Lions and Masons are facing the same issues. Younger people find their social outlets to be much different than their parents generation. The digital revolution has much to do with this change.
And, looking at pictures from UN's going back over a decade, it seems to be true of us as well. Lots of the same people, hair (if we have any) and beards getting more grey.
As current, long time owners of GW's age out of the sport, and the price of new GW's continue to rise, it's not surprising that sale of GW's has declined over time. Will there be enough younger, affluent riders to reverse the trend?