It's products like this that make me want to trade in my DNA for something a little less gluttonous. A nice lizard perhaps. Or a field mouse.

surely you've got a pet product that you love-to-hate. What's yours?

Just awful, just don't eat in a car. Even with the silly bib, your car will stink and your hands will be greasy. Who wants to eat a Hoagie in a reclined position anyway? That needs to be eaten at a pub table on a stool.
Proud father of two kids (now adults) who never were allowed to eat in a car. Interiors looked and smelled fresh years later.

It looks like it even has a pocket at the bottom to catch the odd meat ball, or other large sandwich bit, that might try to make a getaway.